GM’s acquisition of Rapid Motor Vehicle Company in 1909 has sparked the establishment of GMC trucks. During this time, Rapid Motor was a maker of commercial trucks that are equipped with one-cylinder engine. Purchasing the company, GM has opened another line-up of vehicle production, the GMC trucks. The production of this truck though did not start until another automaker, Reliance Motor Car Company, was procured by GM. Upon mergence of the two acquired auto maker in 1911, the production of GMC trucks started. And in 1912 the very first GMC trucks were displayed in public through the Motor Show in 1912 apprehended in New York.
It was at the beginning of large-auto production by General Motor Corporation when the company decided to change the company name to General Motors. This is to avoid mix-up with the GMC trucks brand name. GMC then became a name that refers only to the huge vehicles manufactured by GM. An addition to the GMC trucks was made available in 1943 when GM totally took over the Chicago bus maker company, Yellow Coach. By having acquired this company, Coach Division of GM was put up. The expansion of GMC trucks continue to swell when the US government asked GM to fabricate military trucks for the US military troop during the WWII period. More than 600,000 vehicles were put up by the company during this period. These days, GMC is creating large vehicles like military trucks and tanks, Lorries, SUV’s and other huge autos for the auto market of Middle East and North America.
The progress in GMC trucks and buses persist until the late 80’s. Center in Canada was constructed just to meet the increasing demand on buses and large vehicles then. However in 1987, GM was required to put on sale the bus and coach rights to Transportation Manufacturing Corporation Company and Canadian Coaches Corporation because of the progressing rigid competition in the market at that time. As of today, GMC is a maker of large vehicles like SUV’s and pick-up trucks. There was a time though when the company also offered other large vehicles that include military tanks and trucks, fire trucks, ambulance, coaches and mobile homes.
Under the GM umbrella, GMC and Chevrolet are the two divisions that put forward auto models with about the same look and form. The variation can only be in the style of the grill and the nameplates, other than those the autos are the same. The quad headlights in the GMC grille are distinct among the GMC models offered from1962 up to 1972. Chevrolet models on the other hand make use of the dual headlights. The advantage of GMC over Chevrolet is on the marketing strategy. Chevrolet can only be availed through Chevrolet dealers while GMC can be bought in Cadillac and Pontiac dealerships too. The manufacture of Chevy and GMC models with same appearance was ended in 2007 when GMC offered the new and particular models Sierra and Silverado.
The sales of Chevrolet and GMC vary in different territories. There are locations where Chevrolet is more favored as compared to GMC, like in the US, and there are also areas where the opposite is true. In Canada for instance, GMC is far more popular than Chevrolet. There might be differences in demands per location but still Chevy and GMC are relatively big makers in the auto market that can guarantee GM’s place on top among the big auto providers. GM’s reputation worldwide was built with its vehicles that are reliable and big. V:21