Toyota and Nissan to return to incentives warfare

Japan is ramping up production in the wake of the 9.0 March 11 earthquake, and major factory-to-dealer incentives are on the way from Toyota and Nissan to move the anticipated inventory wave. Automotive News reports the Japanese automakers will offer cash, interest rate holidays and significant lease rewards in the U.S. industry. Decreased sales in early May – particularly when in contrast to those from a year ago – prompted the automakers to consider diving back to the incentives pool.

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