Recently, Renault introduced their new operational director, Tavares Carlos, and also their plans for the next few years. Renault is vigorously aiming to have a strong brand identity in Europe and America and be competitive in the SUV niche in China.
On the other hand, Renault is trying to become an eco-friendly company, so they are mounting solar panels on the roofs of their factories in France. It is the largest project of its sort in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.
The development will commence in June and they will not be finished until February next year. They want to reduce the degree of pollution in the environment. Another project similar to this was started by Seat and they have solar panels set up on their factories in Spain.
The business is additionally doing their best to renew trust after the industrial espionage. Renault is making every effort to be an appealing brand for the general public and do their best to offer high end cars. The industrial espionage scandal damaged the good name of the company but this is only one of the difficulties. The Renault authorities confessed they have a pale image and the design of some of their cars is somewhat obsolete.
Major changes began to happen at the company the moment Renault hired Laurens van den Acker as chief designer. The Clio is predicted to be the first car under Renaults new perception with a redesigned body and engine as well as state of the art electronics.
Moreover, Renault sold 150 000 vehicles of medium and superior class in 2005 and the sales from this past year hardly got over 100 000. The new line of Renault cars are not likely to hit the market until the 2014-15 season, they need to do their best to exploit those cars that sell well in their current line. The French media said that Tavares needs to attempt to even the difference between the partnership with Nissan as Nissan has sold more than four million cars while Renault has sold just 2.6 million cars.
Renault has a huge disadvantage; the company is not found in China and this problem must be solved in 2013-2016. Furthermore, they do not have pretty much any presence in the United States since they left decades ago. There aren’t any clear plans concerning the American markets but Renault will try to consolidate its position in Russia and Brazil. So far, they havent had much success in India but continue to develop for this market with newer and improved car models.
Therefore, for Renault to realize their goal of selling an additional 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars.
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