Walter Chrysler and Chrysler Corporation
The car maker Chrysler history began in the early 1920s, when Walter Chrysler left Willys to overhaul the Maxwell Car Company. 1924 saw the launch of the Chrysler Automobile, a well-received car that included attributes which, at the time, were restricted to far more costly automobiles. Amongst these were an air filter on the carburetor and an oil filter. In 1925, the Maxwell Car Company was reorganized in to the Chrysler Corporation.
In its early years, Chrysler introduced revolutionary new attributes that would later be used by nearly every automobile manufacturer including ridged rims which kept a flat tire from coming off the wheel and rubber engine mounts to lower engine vibration traveling through the rest of the car.
The Chrysler Corporation went through quite a few alterations over the decades. In 1928, a deal brought about the purchase of the Dodge nameplate from the Dodge Brothers. 1928 also saw the introduction of the Plymouth nameplate which was an integral element of Chrysler’s line-up till 2001 when the nameplate was dropped. In 1987, Chrysler gained a controlling share in Jeep-Eagle and started manufacturing the long-running Jeep line of vehicles. In 1998, Chrysler merged with German auto manufacturer Daimler AG to become DaimlerChrysler AG (see also Mercedes Benz car history). In 2007, Ceberus Capital Management acquired a controlling stake in Chrysler and finished its purchase of the remaining stock in 2009.
The 1960s and early 1970s had been a high point for Chrysler due, in large component, to the NASCAR racing success of the Dodge nameplate. Richard Petty’s blue #43 Roadrunner Superbird car has grow to be one of the most recognized automobiles in the planet and was even represented as the King (Strip Weathers) in the Disney/Pixar animated film “Cars”. The 1969 Dodge Charger was a also highlighted prominently in the television series “The Dukes of Hazzard” from 1979-1985.
By far the most Successful Chrysler Models
Chrysler has had a number of thriving models such as the 300, the Dodge Charger, as well as the Dodge Challenger/Plymouth Barracuda. More lately, Chrysler has surprised the automotive planet with retro-styled automobiles which have been well-received such as the Dodge Prowler plus the new Dodge Challenger. In 2006, the re-introduced the Dodge Charger model as well, although this did not feature the retro-styling of the Prowler or the Challenger. In 1992, Chrysler entered the world of world-class sports automobiles with the Dodge Viper, a V-10 powered sports vehicle created to compete with cars like the Chevrolet Corvette (read GMC history) as well as the Porsche 911 (read Porsche history).
Like its rival, Ford (read Ford history), Chrysler very carefully managed its nameplates according to design. Plymouth was the economy line, Dodge became the mid-grade and performance name, and Chrysler was reserved for their high-end luxury line of vehicles. The purchase of the Jeep nameplate gave them instant recognition in the Sport/Utility vehicle market.
During its eight decade Chrysler history, the corporation has been an innovator and has had a strong influence in the auto manufacturing business all through the globe. It has also observed its troubles as the #3 American auto manufacturer, but has managed to endure and survive through all its trials and tribulations.
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